PlayFirst Acquires Big Head Mode

PlayFirst Inc., a global leader in mobile games for families and friends, today announced it has acquired the Intellectual Property and game portfolio of mobile app company Big Head Mode. As a result, two founders of Big Head Mode have joined PlayFirst in leadership roles; Tipatat Chennavasin as Director of Product Management and Richard Au as Senior Director of Engineering.

“Tipatat and Richard, with their other co-founders at Big Head Mode, have created outstanding technology that helps meld together social graph attributes with mobile apps. As we move forward together, we will work on integrating these approaches across the mobile game portfolio at PlayFirst,” said Marco DeMiroz, president and CEO of PlayFirst. “Additionally, both Tipatat and Richard bring leadership and skills to PlayFirst that will help us continue to build leadership and momentum in mobile gaming.”

“Mobile games can be even more fun and engaging when they take on personalized, social attributes. We are thrilled to join up with PlayFirst to bring these new approaches to the mass, global audiences that love to play PlayFirst games,” said Tipatat Chennavasin, former CEO of Big Head Mode and now director of Product Management, PlayFirst.

In their work at Big Head Mode, Chennavasin and Au pioneered unique mobile technologies that enable the personalization of gaming by transforming existing social network data and photos into relevant game content. Eventually this technology will allow beloved PlayFirst games to take on the ultimate personal meaning for players.