Sales of the much-awaited Jolla phones will begin on 27 November 2013, when a pop-up DNA Kauppa shop will be selling them on Narinkkatori, central Helsinki, for a single evening.
"Being a Finnish operator, it has been very important to DNA to be able to support a Finnish success story, one in which we see great potential. People have been eagerly awaiting Jolla phones and their long wait will finally be rewarded in Helsinki on the 27th," says DNA's Business Director Cedric Kamtsan.
The world's first Jolla phones will be primarily sold to those who have made a pre-booking, and they will be invited to the launch event. The first batch to be sold in the pop-up shop consists of 450 phones.
"Jolla has attracted an enormous amount of interest. Because the basic idea with Jolla is to develop the phone in co-creation spirit with the users, it seemed like the right thing to offer the first phones to those who had displayed an interest in them as soon as the first phones become available," Mr Kamtsan continues.
"DNA has been effectively collaborating with us by bringing in an important consumer perspective into the product development. As the first Jolla phone is about to be launched, everything is ready to make the consumers involved. The launch does not mark the end to product development, it goes on in cooperation with the consumers,” says Jolla's CEO Tomi Pienimäki.
Consumers have been able to pre-book Jolla phones since May 2013, with thousands of Finns already having booked. The lucky first will get their phone on 27 November at the launch and the rest soon after - all who made a pre-booking will be contacted. Jolla phones will be available to others at DNA Kauppa outlets in early December.
DNA is the operator with exclusive right to sell Jolla phones in Finland.
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